Free SEO & GEO Audit

Submit your website URL and receive a detailed SEO & GEO analysis — covering technical SEO, schema markup, AI search readiness, and a prioritised fix list delivered to your inbox.

Free · No credit card · Delivered in 24 hours

Is Your Website Invisible to AI Search?

AI Overviews, ChatGPT web search, and Perplexity now answer millions of commercial queries directly — without clicking through to websites. If your site isn't structured for AI citation, you're invisible. Submit your URL and StepTo will deliver a full SEO & GEO audit with every issue prioritised and priced.

20+ audit checks6 scoring categoriesActionable fix listAI citation readiness

What the audit covers

Six scoring dimensions, each with multiple individual checks. Every issue comes with a severity rating, explanation, and a concrete fix recommendation.

Technical SEO25%

Crawlability, indexability, canonical tags, redirects, hreflang, robots.txt, sitemap completeness.

Content Quality25%

E-E-A-T signals, content depth, duplicate content, author attribution, thin page detection.

On-Page SEO20%

Title tags, meta descriptions, heading hierarchy, internal linking, anchor text diversity.

Schema / Structured Data10%

Organization, Article, FAQPage, BreadcrumbList, Product — validation and completeness.

Core Web Vitals10%

LCP, INP, CLS measurement and root cause identification. Server-side rendering assessment.

AI Search (GEO)10%

AI crawler access, llms.txt, SpeakableSpecification, passage-level citability, brand mention signals.

What you receive

A comprehensive PDF report plus an email summary — not a generic checklist, but a site-specific analysis written by our SEO engineers.

  • SEO health score 0–100 with category breakdown
  • Full critical / high / medium / low issue list
  • Prioritised action plan with effort estimates
  • GEO score: how visible you are to ChatGPT, Perplexity, and Google AI Overviews
  • Schema markup audit and fix recommendations
  • Core Web Vitals assessment with root causes
  • Competitor gap analysis (3 closest competitors)
  • Quote to implement all identified fixes

What happens after you submit

  1. 1

    We crawl your site

    Our engineers run a full crawl + manual review of key pages, schema, Core Web Vitals, and AI crawler access.

  2. 2

    We write your report

    Every issue is documented with an explanation, severity, and a concrete fix recommendation with effort estimate.

  3. 3

    You receive it within 24 hours

    Report delivered to your inbox with a separate quote to implement the fixes if you want us to handle it.

Example Report

Here's what your report looks like

The following is a sample report for an anonymised SaaS company. Your report will follow the same structure with your site's real data.

SEO & GEO Audit: demo-saas.io[anonymised]

Deep Dive Technical, Content & GEO Analysis

SEO Health Score

42
Critical attention needed
CategoryWt.ScoreWtd.
Technical SEO25%55/10013.75
Content Quality25%30/1007.50
On-Page SEO20%60/10012.00
Schema / Structured Data10%20/1002.00
Performance (CWV)10%45/1004.50
AI Search Readiness (GEO)10%22/1002.20
TOTAL SCORE42 / 100

Critical Issues (Fix Immediately)

1

No Organization schema on any page

ImpactAI search engines cannot verify brand identity; rich results ineligible

Zero JSON-LD schema is present on the homepage or any service pages. Google's Knowledge Graph cannot resolve this company as a named entity, which directly suppresses AI Overview and ChatGPT citation eligibility.

Fix (layout.tsx, ~2h):

{
  "@type": "Organization",
  "@id": "https://yoursite.com/#organization",
  "name": "Your Company",
  "url": "https://yoursite.com",
  "sameAs": ["LinkedIn URL", "Clutch URL", "Crunchbase URL"]
}
2

Canonical tags missing on 34 pages

ImpactDuplicate content signals; Google picks the wrong canonical and deindexes original

34 of 41 crawled pages have no canonical tag. With URL parameter variations (UTM, pagination, filters) actively indexed, Google has ~3 competing versions of each page. Link equity is fragmented, and rankings are suppressed as a result.

Fix (global template, 30min):

<link rel="canonical" href="https://yoursite.com/page-url" />

High Priority Issues

#3

No llms.txt file

AI crawlers (ChatGPT, Perplexity, Claude) have no structured reference guide for your content. Citation rate is near zero on AI platforms.

Fix: Create /llms.txt with company entity facts, service descriptions, and key page URLs. 2–3 hours to create; immediate GEO impact.
#4

FAQPage schema absent from all service pages

FAQ content is present on 7 service pages but none have FAQPage JSON-LD. Rich results are ineligible and AI snippet extraction is blocked.

Fix: Add FAQPage schema to each service page. Follow existing Q&A structure. ~1h per page.
#5

LCP is 6.8s on mobile (threshold: 2.5s)

Core Web Vitals fail on mobile. LCP is driven by a 480KB hero image with no srcset or WebP variant. Direct ranking signal.

Fix: Convert hero image to WebP + add srcset for 400/800/1200w. Use next/image or native lazy loading. ~3–4h.
#6

All blog posts authored by 'Admin' — no Person schema

E-E-A-T signals are absent. Google's August 2024 spam policies and Helpful Content updates penalise anonymous authorship on informational content.

Fix: Add Person schema for authors with jobTitle and worksFor. Add author bios to blog post pages. ~4h.

What's Working Well

Sitemap.xml present and registered in robots.txt
HTTPS with valid SSL certificate
Mobile-responsive layout (no horizontal scroll)
Meta titles and descriptions present on all pages
No crawl errors on primary navigation

Prioritised Action Plan

Ordered by SEO impact vs implementation effort

PriorityIssue
CriticalAdd Organization schema sitewide
CriticalAdd canonical tags to all 34 pages
HighCreate /llms.txt
HighFAQPage schema on 7 service pages
HighFix LCP hero image (mobile 6.8s)
MediumAdd Person schema for blog authors
MediumFix 12 broken internal links

Bottom Line (for this example site)

This site has solid fundamentals — HTTPS, valid sitemap, mobile-responsive — but is missing the structured data layer that Google and AI search engines require to understand its content. The critical issues (no schema, no canonicals) are fixable in under half a day and would immediately improve rich result eligibility and AI citation rates. The total remediation effort is estimated at 22–28 hours.

— End of sample report. Your full report includes 20+ additional checks, competitor benchmarking, and a quote to fix everything. —

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